CASE STUDIES
T&T Supermarket
From Branding
to Execution
T&T Supermarket, North America's leading Asian supermarket chain, has been providing high-quality, one-stop shopping services for the global Chinese community. We help T&T Supermarket build a strong brand presence among the Chinese community in both digital and retail environments.
Branding | Advertising | Social Media | Content Marketing | Influencer Marketing | Email Marketing | Digital Marketing | Reputation Management | SEO/SEM | Public Opinion Monitoring | Offline Events
Brand Creation: T&T Rewards Brand Guidelines
The T&T Rewards Brand Guidelines establish a cohesive and dynamic brand identity, ensuring consistency across all customer touchpoints. From logo to application design, this comprehensive guide enhances the T&T Rewards program’s recognition and engagement across North America.
New Product Launch:
T&T Kitchen
Crispy Papa Chicken
Challenge / Opportunity
Crispy Papa Chicken is a key strategic product under T&T Kitchen, designed to showcase its core value proposition: "restaurant-quality at supermarket prices." The goal was not just to promote the product but to establish T&T Kitchen as a go-to destination for high-quality, ready-to-eat meals. To achieve this, we needed to create widespread awareness and excitement around this product category, positioning it as a must-try item for consumers.
Solution
We planned a full-channel strategy and social media campaign (Rednote, YouTube, WeChat, Bilibili), working with influencers of varying follower sizes and targeting different audience segments with tailored content.
Outcome
The campaign successfully turned Crispy Papa Chicken into a breakout success, generating strong consumer demand immediately upon launch. The product quickly gained traction, reinforcing T&T Kitchen’s positioning as a leader in high-quality supermarket-prepared foods. The buzz generated across platforms helped solidify the brand’s reputation, driving both awareness and sales growth.
New Store Opening Campaign
📍London Store
📍Kanata Store
📍Brossard Store
Brand Collaboration:
T&T x Haidilao x Hungry Panda x Miniso
