CASES
CASE STUDIES
VAUGHAN MILLS
CELEBRATES
LUNAR NEW
YEAR
Influencer Marketing | Photography
Copywriting | On-Site Event Management
Embark on a
Retail Adventure
Discover the success story of Vaughan Mills, where our expertise in influencer marketing orchestrated tailed strategies that elevated their 2024 Lunar New Year event. By leveraging influence partnerships, we amplified engagement and drove foot traffic, solidifying Vaughan Mills’ position as a top shopping destination.
UNLOCKING VAUGHAN MILL'S
POTENTIAL WITH REDBOOK
Our innovative approach to influencer marketing revolutionized Vaughan Mills’ outreach strategy by tapping into Redbook, a platform that hasn't been explored by the company before. Through meticulous research and strategic planning, we identified key influencers within the Chinese community on Red whose authentic voices resonated with their audience. We seamlessly integrated Vaughan Mills' Lunar New Year event into the platform's cultural dialogue, sparking excitement and anticipation among the target audience.
Leveraging the power of influencer storytelling allowed us to craft compelling narratives that showcased Vaughan Mills’ unique offerings and highlighted the significance of their Lunar New Year event. By curating engaging content like exclusive behind-the-scenes footage and intriguing blog posts from influencers, we nurtured a sense of community and belonging among Red users, driving anticipation and generating buzz around the event.
Our strategic influencer partnerships served as trusted guides, bridging the gap between Vaughan Mills and the Red community, and facilitating meaningful connections that extended far beyond the event itself. Through this approach, Vaughan Mills not only strengthened its brand presence but also established long-lasting relationships with a broader audience, positioning itself as a top destination choice for cultural celebrations and great shopping experiences.
