CASE
Gogi
Restaurant / Brand Campaign
Background: Gogi, a restaurant in the USA, struggles with local community awareness.
Objective: Boost Gogi's visibility within the local area and drive foot traffic to the establishment.
Strategy:
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Digital Marketing: Use targeted Facebook ad campaigns to reach local audiences.
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Influencer Partnerships: Collaborate with influencers to create buzz and establish credibility.
Execution:
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Develop a series of Facebook ads highlighting Gogi's unique offerings and testimonials from satisfied customers.
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Identify and partner with local influencers who align with Gogi's brand values to promote the restaurant through their channels.
Expected Outcome:
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Increased brand awareness among the local community.
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Higher engagement on social media leading to increased restaurant visits.
Measurement of Success:
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Analyze reach and engagement metrics for Facebook campaigns.
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Track influencer campaign performance and correlate with an increase in restaurant visits.